ISTE+ASCD Brand Hub

Brand System Discovery Survey

We're building a brand system and governance framework for the International Society for Transforming Education. A clear hierarchy for our logos, sub-brands, and program marks, plus guidance on when to create new ones and who approves them.

The goal is to make your work easier, so you're not inventing a brand from scratch every time you launch a product, program or initiative.

About you

Who's answering

Before we design anything, we want to hear from the people closest to the work.

Name

Title

Department

Part one

Quick ratings

Rate each from 1 to 5. These give us a baseline to measure against when we run this again next year.

How easy is it to find the current approved version of a brand asset when you need it?

Not easy at allVery easy

How clear are you on when a product, program or initiative gets its own logo versus using the ISTE+ASCD logo with a product name?

Not clear at allVery clear

How consistent does ISTE+ASCD's brand look across our products and materials today?

Not consistent at allVery consistent

How well does the current process for getting brand assets support your timelines?

Not well at allVery well

Part two

Open questions

Only the first question is required. Answer as many of the rest as you like.

What products, programs or initiatives do you own or work on?

When you need an approved brand asset like a logo or template, where do you go to get it today? And if you've needed a new logo, lockup, or other asset in the past year, what did you need it for and what was hard about getting it? Optional

For example the intranet, a shared drive, Slack, a folder someone sent you, a website, or you ask a person.

In your own words, when does a product, program or initiative at ISTE+ASCD get its own logo, versus using the ISTE+ASCD logo with the product name? Optional

Is there anything you are working on that is launching or in development between now and the end of next year that might need a name, logo or brand treatment? Optional

Early and uncertain is fine. A one-line heads up is more useful than nothing.

Are there any existing logos or names you think confuse members, or that you're not sure we still use? Optional

List as many as come to mind.

Anything else on your mind? Optional

Would you be interested in providing additional feedback? Please indicate if you would be open to a follow up conversation.

Yes No